01 · Today
A/B tests
You learn the truth by breaking things on live users, then wait weeks for significance. In a regulated product, that’s traffic, time and exposure you don’t get back.
Decision simulation for regulated financial products
Predict the break
before you build.
Antebreak simulates how every customer segment reacts to a product change — a new onboarding step, a pricing move, an extra KYC check — using personas grounded in your own behavioural data. You get a per-cohort verdict before a single live user sees it.
Visualization is illustrative — not customer data
The problem
You ship to millions, then find out.
02 · Today
User research
Eight interviews won’t tell you what four hundred thousand people will do. It doesn’t scale to the size of the decision you’re actually making.
03 · Today
Synthetic users
Today’s tools build personas from prompts and thin demographics. Their answers skew agreeable and optimistic — which is exactly why nobody stakes a launch on them.
How it works
Grounded in your behaviour, not in a prompt.
Step 01
Connect your behavioural data
Funnels, cohorts, event streams — whatever you already have. It stays yours, in your environment.
Step 02
We build cohorts from observed behaviour
Personas derived from what your users actually did, not what a model imagines a “price-sensitive customer” might do.
Step 03
Run the change. Get a verdict.
Ship, ship with conditions, or don’t ship — plus a playbook for the cohorts at risk.
Published parity
We publish the number everyone else avoids.
A simulation is worth exactly what its accuracy is worth. With every design partner we predict one real decision. You ship it. Then we compare predicted against actual, cohort by cohort, and that number goes on the record. If we can’t hit it, you shouldn’t be using us.
Design partners
For the teams who ship regulated products.
Antebreak is built for product, growth and risk teams in regulated financial products — banks, brokerages, lenders and fintechs.
We do the integration work. In exchange, we need one real decision to predict — and permission to measure ourselves against what actually happened.
Prefer email? team@antebreak.com